The main target of this assignment was learning to work together in a cross talented team. We had to find each other strengths, weaknesses, and opportunities in the 6 weeks we got. Opera Ballet Vlaanderen, the client, wanted to open their doors to a more diverse, varified audience and their stories and impressions via a digital way.
The assignment started off with a lot of research on Opera, Ballet and music. We tried to figure out the current but also the missing target audience of our client. Following up, we did some quality research in the form of interviews and a survey. Our final target audience became women and men in Belgium off the genration Y and Z.
We came up with an interactive installation that could be placed anywhere in a Belgian city. The main idea was to show passers-by that ballet and opera music affects everybody. While seeing short clips their reaction was measured via Galvanic Skin Response. Afterward, every participant gets a unique Opera profile assigned on a card with a link to an explanation site. Watch our aftermovie here
We consciously chose to work with strong vibrant colors in combination with clear, readable fonts. Our main color was pink and each profile had its unique color combination with this main color.
The roles were quite evenly divided: we made joint decisions concerning the design and flow. I translated those decisions and feedback in concrete designs. I also developed the campaign and profile websites.