Next Festival is a cross-country and -language festival that takes place yearly around November. The main objective of our project was to pitch and invent a new digital way to overcome their problems. Some of these problems were the language barrier, the distance, the unknown cultural and historical background, etc. We decided to firstly fully research Next's current target audience and send out an online survey. With the 200 answers found out a big missing target audience and decided to put a light on them.
We completed all the usual steps of brainstorming, researching, experimenting, user stories and testing. With these results we came with the following idea: an interactive route app that guides you through one of the 3 cities of the Eurometropool. Through this guided walk, there are several augmented reality experiences placed all around the city. Those experiences will tell you more about the history, culture, and/or important persons or events that happened at that place.
We decided to work with one primary color in combination with a lot of black and white. We wanted to create a nice, breathable flow throughout the app. Each route got its own color to make it more consistent. The design was a combination of neumorphism and 3D modeling. 3D modeling was used to make the augmented reality experiences come to life.
My focus was mainly on the concept determination, style definition, visual design and development styling of the application and campaign website.