The Whole Earth Catalog is a catalog that dates back from the eighties. The book was an up-to-date index that contained all the must-have tools for all kinds of different hobbies and chores like hunting, mountain climbing or even building your own house. The main target of the assignment was to recreate the content in a contemporary design and functionality.
One requirement this assignment had was, to keep the style and mood of the original book in mind. I started the assignment by doing some research about the topics of the catalog and the original target audience. After mapping out all the content, I categorised them into relating topics. The main goal of my Whole Earth Platform was to educate and to expand your knowledge on handy tricks and tools.
I saw this assignment as the perfect opportunity to create a dark design for the first time. The decision was made to don't use a fully black base color but instead I went for a friendly dark blue. This provided the opportunity to work with a set of different, vibrant colors.
I worked with 3 different vibrant gradients that each went from a darker to a lighter variant of the same color. This created the new, modern vibe I wanted to give to the design.
As for fonts, I decided to go for a bold but very readable type as main font. Longer text where provided with a regular small type of the same font.